T Party Marketing Guild Notes
Notes taken in collaboration
by Sascha and blitmore
Attendees (not necessarily complete ):
Threshold MG Pod Updates
Administration Pod Update -
•The pod is working on bip.so during regular work sessions, times vary (speak to Benjamin(ZeroInFo56) if you want to contribute-> Build in Public
•Experience with bip.so to date - A Powerful collaboration tool. Concerns have been raised that our content would live in a different spot than the other guilds but in the MGs opinion the time saved using it to collaborate can later be spent to get the MG fully on notion.so. We will duplicate the content and migrate to ‘Notion’ at a later point.
•The Marketing Guild is working to establish a node on testnet for educational purposes.
• Benjamin is working on researching a list of DAOs/projects for partnerships via twitterspaces. Currently setting up events with Layer3 and bip.so. “Threshold Embassy” is the codename. Please share if you have ideas about what DAOs to focus on.
•MrsNuBooty commented about Layer3 that we want some events with them and to get on their bounty board.
The goal will be to gain exposure and provide an intro to the Threshold DAO to those who have not heard of us.
We are looking for high impact/minimal costs ways of getting Threshold out there.
• MrsNuBooty- The process to initiate a marketing proposal to TMGC will be detailed soon.
—Benjamin is our point of contact if you want to contribute to the admin pod or help with his Threshold Embassy project.
Design Pod Update -
•Jessi and Weedzy are working on design bounties for POAP for future community calls. (Possibly a Layer3 Bounty)
•The design pod thread is open, anyone can come to Jessi or Weedzy with questions etc.
•Sasha and Liz_S regularly are asking for feedback in the Marketing Guild channel in an effort to make the threshold.network website copywriting and navigation crisp/well defined.
•Sasha and Liz_S will be starting a new feedback channel on discord in the coming week(s). The channel will be somewhere highly visible to all DAO members in order to receive the best possible feedback and participation in the research/test group.
Design pod board of inspiration here: https://www.figma.com/file/Wxb3fsFS9bP1KQdYNlyvuU/Threshold-Design-Pod
Education Pod Update-
•Binance Earn & Learn Campaign – composition of the three 400 word scripts is underway in small working groups, led by Nous. Extension of the binance.com timeline was agreed on by the Threshold Marketing Guild Committee and the Binance Learn and Earn representatives. The TMGC requested the full three video campaign be done which will require the script handed in to Binance next week for them to begin the animation and the content creation process. A blog outline and quiz (questions with answers) is additionally due next week. The Binance Threshold Learn and Earn 2.0 campaign is anticipated to launch in early May.
•Video on staking and how to start a PRE node will be produced, if you want to join drop a line in the education pod sub thread or the main Marketing Guild discord channel.
Other Marketing Guild Updates-
•Newsletter update: issue # 2 will be published tonight. Ping John_Packel if you’d like a preview copy. We’re always looking for more participation, and that could include just giving feedback or suggesting topics - we have writers and editors (though you’re more than welcome to write also). Amongst other sections for Staking added, update on proposals, list of regular guild meetings, resources, sign up for the e-mails Threshold newsletter e.g. keep.network.
•Update from MacLane and MrsNuBooty on Background Network Bot: it still needs a bit of fine tuning to get the sensitivity right and get it programmed with the right questions and answers. It would be great if more community members wanted to teach the bot answers so we can take full advantage of the automated replies.
•Nico186 conferences/hackathons are sold out quickly this year so we need to plan in advance. (Nico speaking of tickets to an upcoming Ethereum hackathon sold out 4 months in advance) Threshold should get a road map together of what conferences people want to attend or are already in the works by the team. Tickets and other arrangements need to be made early.
•Beemeeupnow spoke about leading a Coordinape Twitter Test Circle– The working group is currently being established and to get involved you will need to join the conversation in the thread titled “Twitter Test Circle” and participate in weekly activities. Currently we need ideas/themes in the thread. We are looking for 4 topics, one per week, for tweets from personal twitter accounts. Examples: what is your favorite thing about the Threshold, what brought you to Threshold, etc. The group will also be proposing a weekly thread for the official Threshold Twitter account to the TMGC. The Plan is to author a proposal to the TMGC for approval of the pilot run of this project that will last for four weeks. The goal is to bring out more high quality and impactful content.
•MrsNuBooty: A website revamp is in progress by the team and is expected to be released soon
•0xcellence: any initiative to improve SEO for Threshold?
•Amy Sundae spoke on Search Engine Optimization (SEO) and offered to work with Threshold to provide members of the Marketing Guild with an education on SEO. The Background Network will soon release the UX which includes a catalog of over 500 Q&As that will be indexed for SEO. Additionally Amy and her team will be providing a review/work session(s) with Liz for the threshold.network website to establish SEO best practices. Higher search engine rankings are reached by having different pages that link to each other, so the number of link backs and the right keywords will help tremendously with SEO but it is also a process that requires time and strategy to completely optimize. Benjamin also mentioned that Binance Learn and Earn campaign should help some with SEO as well.
The Threshold Marketing Guild T Party was wrapped up with a call to action by MrsNuBooty for everyone to get involved in other guilds.
MrsNuBooty summarized the Threshold Integrations Guild meeting - The Integrations Guild is currently working on OKRs. A part of that discussion was strategizing how to support the growth of PRE with the NuCypher team. The IG is also discussing DAO tooling and how guilds will work with the IG to have new tools vetted and integrated, by a possible task force. The IG is also spearheading all tBTC integrations and is currently working on a list of all permissionless protocols, as those have the simplest processes for getting tBTC v2 supported. The IG is also working on a Chainlink price feed.
MacLane summarized the Threshold Treasury Guild’s objectives - The Treasury Guild’s current focus is on protocol owned liquidity (POL). Specifically building up POL in the T/ETH Curve Finance pool, helping to bring additional market depth for the T/ETH pair on CRV.
additional notes on TG/POL - with Curve token can direct CRV emissions to different pools, so the T/ETH pool can attract CRV/CVX tokens.
focus will be on tBTCv2 pool on Curve proposed, v1 tokens incentivized to v2
re: owning vs. renting Protocol owned liquidity
uni/crv/sushi so people can make large trades without moving price due to low liquidity.
liquidity mining - pay LP’s in native token for providing liquidity, works ok, but renting means they move on when bribes/rent dry up
protocol owned liquidity - how bout instead we purchase the liquidity ourselves, own it, then we can have that permanent capital.
various approaches to POL, but the DAO will own the liquidity. we own about 40% of the T/ETH CRV pool
John Packel stated the Threshold DAO is doing things differently and that he wasn’t too familiar with POL until hearing it within our Discord. He acknowledged that the Threshold DAO was loaded with great connections. John added that we have the right contributors leading the DAO to position us as one of the most innovative and an example of what others should strive towards.
The next T Party will be on Thursday April 7, 2022 at 3pm Eastern on the Threshold Discord Threshold Network