Thanks for the positive feedback Matt!
I completely agree with your point here, and the proposal was a little light on the growth detail. That said, I think the technical and UI improvements we’ll make are huge growth drivers, though on a delayed function. At the same time, we want to swiftly eliminate the confusing multi-input approach we’ve had to growth, and focus it all through the tLabs lens, which requires buy in and handover from existing growth stakeholders.
Let me share a few ideas I have around immediate growth impacts:
- Upon approval, we’ll initiate an immediate PR push of tBTC v3 and strategic reposition.
- We will hire a dedicated CMO/Head of Growth to lead large campaigns and coordinate with an agency (currently in discussions)
- We will continue current growth initiatives to ensure continuity and expand to new beachheads, with support of TIP-096.
- We will execute on tBTC interchain expansions (without waiting for app chain)
- We will unblock existing deployment issues that currently facing DAO dev by completing a handover process from Thesis, which has already been outlined.
On a personal note, and in terms of growth DNA, please consider that I lead the tBTC v2 liquidity roll out, worked as growth lead at Threshold and have spoken at conferences in behalf of the DAO. I look forward to representing tLabs and Threshold as a speaker and a leader.