Vote Type: Threshold Token Holder DAO GB
Sponsors: Elected committee members of the Threshold Marketing Guild (MG).
Full Budget Request: MG 2024 Budget Request
Brief: This proposal seeks a budget of $306,000 USD for May - December 2024. The funds will support Threshold DAO’s marketing initiatives and cover the specified line items for administrative costs and program execution.
Milestones and Deadlines:
- Proposal Forum period - this proposal will be on the forum for a minimum of 5 days before moving to Snapshot.
- Snapshot Voting - 5 days. If the proposal passes Snapshot it will move to GovernorBravo for on-chain governance and execution.
- GovernorBravo - 10 days.
Budget Management and Request Breakdown:
Funds to be managed by the MG multi-sig wallet, with clear accounting and reporting for each category.
Program:
- Sponsorship and participation in major events including ETHBrussels, ETHOnline, ETHIndia, and others.
- Content Creation: $35,000 to produce high-quality marketing and educational content.
- Do Cool ■■■■ MG Contributor Program: $25,000
- Discretionary Fund: $50,000 reserved for emergent needs and strategic opportunities.
Administrative:
- Tools & Subscriptions: $20,000* for essential software and services.
- Gas Fees: $1,000 to cover transaction costs.
- Other Administrative Costs: $5,000 for miscellaneous administrative expenses.
Total Requested Budget: $306,000 USD for the overall growth and marketing initiatives of the Guild and DAO from May to December 2024.
Expiry/Timing of Budget Spend:
- There is no set expiry for the use of the budget, allowing for flexibility and strategic allocation.
Transaction Details:
- Funds should be directly transferred from the Threshold DAO GovernorBravo contract to the Marketing Guild Committee Multisig. ETH Address: 0xd55c4261145EA1752662faA0485AfBC8C431b0CA
Mitigating Loss of Value:
- We request that in the event that the amount upon receipt by the MG is >4% below the requested budget, a singular “top-off” transaction be created and executed by the Threshold Council to reconcile the deficit.
*$14,800 of the $20k software/services is Twitter Verified Affiliates Program, which includes $10k of advertising credits.